Marketing Plan 101

Don’t be overwhelmed by all the choices for marketing your business and where your time and money would be well spent. Without a plan in place, you could waste thousands of dollars and hundreds of hours trying to grow your business.

A well-designed and well-executed marketing plan will help you:

– Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat

– Define your target audience with buyer personas

– Develop a budget

– Define your brand with proper visuals and messaging

– Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness.